At Brand Pioneers, our team of Sales and Merchandising experts take your brand to the next level. We specialize in tailoring a sales and merchandising plan to fit the unique needs of every natural & organic brand.

Sales & Merchandising Services
for the NYC Independent Market, ShopRite and Northeast – North Atlantic Whole Foods Markets.

We provide best-in-class sales & merchandising services to natural and organic brands in the Whole Foods Northeast & North Atlantic Regions as well as the New York City Tri-State Area. With all of the recent changes at Whole Foods, we currently service the previous Northeast & North Atlantic store locations. Our top priority as we grow will be to continue adding stores from Northern Virginia to Pennsylvania, which is now considered the Northeast Region in Whole Foods’ new structure.

Whether an emerging or established brand, our team has the experience to drive sales and give your brand the exposure needed to grow. We keep our brand portfolio manageable and diverse so that we can best make an impact for your brand at store-level.

Extension of Your Team

Brand Pioneers is an extension of the brands we represent. If your brand doesn't have any representation in the field it's harder than ever to be successful and drive sales. Whether you're in Whole Foods or the NYC • Tri State Independent Market, there are so many variables that will affect the success of brands. Brand Pioneers is a brand's eyes and ears in the field. Merchandising and educating decision makers at store level is essential for any brand's success. 

Real-Time Intel

With our retail reporting system, we are able to provide you real-time intel on the status of your brand and important information for store specific visit direction. This information  includes pictures of you on the shelf, secondary locations we gain, and detailed notes from each visit reporting the status of your brand. Most importantly we ensure buyers are keeping up with re-orders whether it's just to fill the shelf, to support promos, or to make sure you have enough stock during demos.

Execution at store level is essential to any brand's growth. Whether it's shelf and tag maintenance, going after better shelf placement, or gaining and maintaining secondary placements. At Brand Pioneers, we have the ability to execute on all levels so that your brand isn't losing out on opportunities and sales.

We are taking advantage of every opportunity at store level to put your brand in the best position to sell.


*Whole Foods – Northeast and North Atlantic

*ShopRite – Select locations in Connecticut, New Jersey, New York 

Your brand deserves the best chance at being successful on the shelf.

Connect with us to find out how we can help you achieve your retail goals.


Latest news & articles

Merchandising 101

Merchandising 101 Merchandising refers to the marketing and sales of products. The natural and organic market is very competitive and proper merchandising is one way to stay on top. That is where we come in. Merchandising has the ability to persuade a customer into buying your product over another, and in turn drive sales. How…

Importance of Shelf Maintenance

The importance of shelf maintenance is often overlooked by companies when looking for ways to increase sales. Having your product close to eye level, being fully stocked, and appealing placement of your products are all things that influence customers’ buying decisions. The goal is to grab a shopper’s attention, ultimately resulting in a sale.

Just Got into Whole Foods! Now What?

This is great news and most brands end goal! Provided the Planogram is accurate, and you do end up on shelf, you’re now just a new brand. New brands come and go and sometimes you aren’t given the chance needed to be successful. With Brand Pioneers, buyers will hear your name weekly, remember you, and we will help secure re-orders based off our years of working and trusting each other.

Out of Stocks and Ordering

It is important for your inventory numbers in the computer ordering system to be accurate and up to date, otherwise your brand will sit empty until noticed. By utilizing our relationships with leadership and buyers, we are able to stay on top of this. Every buyer’s experience level is different and human error can still play a huge part in the accuracy of any ordering system.